The Change Reaction
Wildfire Direct Giving Fund
The devastating wildfires in Los Angeles have destroyed countless homes, displaced families, and caused widespread job loss. Since 2019, The Change Reaction has been providing direct support to hardworking Angelenos facing financial crises, having helped over 75,000 people in our city.
Now, our fellow Angelenos are in a catastrophic emergency, and need direct financial assistance immediately and without red tape.
The Change Reaction Wildfire Direct Giving Fund, launching with an initial gift of $10 Million dollars from our founders, will provide direct financial assistance to the wildfire victims, all vetted and identified through our network of over 2,000 social workers and impact leaders.
We ask you to join us in the largest direct giving initiative ever seen in disaster relief.
Our Direct Assistance Plan
Stabilize all of the social workers, hospital workers, and teachers that lost homes with direct cash grants of up to $5,000 so they can begin to help our city's rebuilding and recovery process.
Provide direct cash grants to wildfire victims including home owners and small businesses brought to us by our 2,000 person social worker network
Provide direct cash grants to people indirectly affected by the fires including job losses, small business losses, and other expenses tied to the impact of the fires
100% of every dollar you donate goes directly to fire victims and those displaced by this tragedy.
a letter from our founders
In 2019, we started The Change Reaction as the first direct giving platform for hard-working Angelenos facing financial emergencies. We knew that to scale this, we would need to create a network of incredible social impact leaders - nonprofit founders, social workers, faith leaders, etc. - who could identify hardworking families facing urgent financial crises. Five years later, The Change Reaction network has grown to include over 250 nonprofit partners and 2,000 social impact leaders delivering more than 39,000 direct grants totaling approximately $40 million to families across Los Angeles.
Today our city faces an unprecedented disaster. The fires have caused devastation on a scale we have never seen. This is what The Change Reaction was built for: stepping up when it matters the most. To respond, we are launching The Change Reaction Wildfire Direct Giving Fund to provide direct cash grants to fire victims immediately and without red tape. The Change Reaction is launching this fund with a $10 million gift and asking Angelenos and others join us in helping thousands of hard-working families rebuild their lives. Because if not now…when?
DONATE NOW
Your support will help them rebuild their lives and provide vital relief to our city’s everyday heroes. Donate today to make an immediate impact.
Wildfire Direct Giving Fund
Other Ways to Give
If you prefer to donate by check, please make it payable to The Change Reaction and mail it to:
The Change Reaction
15301 Ventura Blvd, Suite B-570
Sherman Oaks, CA 91403
For larger donations, we are happy to provide wiring instructions. Please reach out to bperlman@changereaction.org for assistance or with any questions.