On May 14, 2020, The Change Reaction issued its first Small Business Relief Loan in Los Angeles. Pasquale Roberto, owner of San Carlo Deli, a local favorite, got sick from COVID-19 on March 21 and quarantined for 30 days unable to see his family or support his business. Greg Perlman, founder of The Change Reaction and a regular at San Carlo Deli, along with the local councilman, John Lee, decided to take action. 



  • “I truly appreciate you helping me with the holding fee expense for my new unit. Thanks to this gift, I can finally get off the streets and move into a safe environment. I have been dealing with a lot of personal problems, including cancer, for the last few years, and your generous gift could not have come at a timelier manner.”


    - LA Family Housing Angel Fund recipient

  • “My heart is so overwhelmed by your kindness in satisfying the balance of my loan. I have had it so hard these past couple of months with no light at the end of the tunnel. But today you were my light. I thank you so much that I’m in tears as I write this and one day I will be able to do the same for someone else.”


    - JFLA Angel Fund recipient

  • “Since coming to NHF, I started to realize that I matter and that I have potential. The donor who gave me the funds to move into my new place sent me that message loud and clear—that I matter. Thank you for helping me get back on my feet and for telling me that I’m valued.”


    - National Health Foundation Angel Fund recipient

  • “I am writing this letter to two great souls, who decided to help a complete stranger who was going through a very difficult time. I would like you to know that your act of kindness is huge and means a lot to me…It is because of kindhearted people like you that humanity exists.”






When Jodi and Greg Perlman consider how best to direct their philanthropic giving, they think about the lives that will be directly touched. 



CD 12, PALS, and LAPD team up with The Change Reaction to help Angelenos in need.

The Change Reaction’s Small Business Relief Fund, stewarded by Jewish Family Services, swoops in to help Park City businesses survive COVID-19.

New Loans Available for Small Businesses in Councilmember Brad Lander and Assemblymember Bob Carroll’s Districts

For media inquiries, please contact: Daphna Gerendash, Program Manager


15301 Ventura Blvd. Suite B-570 | Sherman Oaks, CA 91403


Phone | (858) 405-4806

Email |